House Keeping
Pioneering certified eco-friendly chemical solutions for healthcare, industry, and global markets designed for sustainable impact and future-ready innovation.
Atlantic Care Chemicals
A Global Innovative Care Chemicals manufacturer with certified sustainable & eco friendly products. Formulations aligning to visions of the UN. Focusing on sustainable innovation inspired by nature, with operations in India and global reach.
Explore Our Product Ranges
Discover three purpose-built collections designed to match your cleaning needs — from everyday use to premium performance and cost-effective bulk solutions.
Everyday Cleaning with Trusted Performance
The Ultima Standard Range is tailored for regular cleaning in homes, offices, and commercial settings. With versatile formulations, gentle ingredients, and refreshing fragrances, Ultima products deliver deep cleaning and hygiene without compromising comfort.
Featured Products:
- APC – All-Purpose Cleaner: Cuts through grease and stains across surfaces like counters, floors, and appliances.
- DD LEMON – Deodorizer & Cleaner: Refreshes and cleans with a lemon scent; ideal for odor-prone areas.
- DET – Chloroxylenol Disinfectant: Broad-spectrum germ-killer for high-risk environments.
- Hand Wash: Moisturizing, fragrant hand hygiene.
- Manual Dishwash: Concentrated formula, safe on hands and dishware.
Budget-Friendly Cleaning Without Compromise
The Rota-Economical Range is crafted for businesses and users who require powerful cleaning on a budget. Concentrated and versatile, these products are designed to reduce cost per use without sacrificing effectiveness.
Featured Products:
- M-01 – Manual Dishwash Detergent: Efficient grease removal in restaurants, homes, and catering setups.
- M-03 – Floor Cleaner-cum-Disinfectant: Dual-purpose formula for sparkling clean, germ-free floors.
- M-205 – Kitchen Cleaner: Cuts through kitchen grime with ease.
- M-Flush Guard – Toilet Cleaner: Sanitizes and deodorizes toilets effectively.
- M-MPC – Multi-Purpose Cleaner: All-surface cleaner with disinfectant power.
Premium Solutions for Elevated Hygiene
The Echo Premium Range features cutting-edge cleaning and hygiene products designed for high-end, health-sensitive environments like hospitals, hotels, and retail spaces. With eco-friendly ingredients and long-lasting freshness, Echo delivers superior hygiene while caring for people and the planet.
Featured Products:
- Pearl – Luxury Hand Soap: Enriched with vitamin E and shea butter for spa-like handwashing.
- Fresh RF – Air Freshener & Sanitizer: 24-hour odor control with light sanitizing properties.
- Kleen AF – Ammonia-Free Glass Cleaner: Streak-free shine for mirrors and electronics.
- Grease Out – Heavy Duty Degreaser: Tackles industrial-grade grease and oil.
- Zan BK – High-Level Disinfectant: Effective against bacteria, viruses, fungi, and algae.
Why Choose Primark?
Advanced chemistry meets artificial intelligence for superior cleaning performance
Hospital-Grade Safety
EPA-approved formulations that eliminate 99.9% of pathogens while being safe for people and pets.
Eco-Friendly
Biodegradable ingredients and recyclable packaging. Good for your home and the planet.
AI-Optimized
Smart formulations that adapt to different surfaces and stains for maximum effectiveness.
Our Product Lines
Each line engineered for specific cleaning challenges
Ultima Pro
Professional Series
Heavy-duty cleaning for industrial and commercial applications
- Maximum strength formula
- Multi-surface compatibility
- Quick-action technology
Rota Eco
Eco-Friendly Line
Plant-based ingredients for sustainable cleaning solutions
- 100% biodegradable
- Non-toxic formulation
- Recyclable packaging
Echo Fresh
Fresh Collection
Citrus-powered cleaning with natural fresh scents
- Natural citrus extracts
- Long-lasting freshness
- Grease-cutting power